Raisin Bran Crunch // Experiential — Christine Carthew ACD

Opportunity: Big launch. Bigger ask: win over dads.

So you bring in David Ross—the ultimate dad hero who helped end the Chicago Cubs’ 108-year drought in the 2016 World Series—and turn a cereal launch into 637M+ impressions. Win-win.

Idea: February in Chicago is the worst, so we brightened the morning commute with Sunny, David Ross, and a breakfast worthy of a World Series champion: new Raisin Bran Crunch Apple Strawberry.

Start your day sunny

Results: Earned 637M impressions and was covered by the Chicago Tribune, Sun-Times, CBS Sports Radio, US Weekly, ForTheWin, Fansided, and the Dan Patrick Show.