Hello Sunshine,

I'm Christine Carthew, a Copywriter from Chicago. A born storyteller. Like how I broke my nose at my bachelorette party one month before I said, “I do,” and nailed my new business pitch while still black and blue.

Now that I have your attention.

Some creatives stay in one lane. I've never been good at that. I've been building things from the ground up since Butler, when I petitioned our Dean of Journalism for more advertising classes and got new courses plus a student ad club, Adrenaline, that I helped found.

I started as an art director in Jackson Hole, fell for copywriting, and kept collecting hats. I’ve led shoots, styled sets, directed video edits for brands like Kellogg’s and Sam’s Club, designed logos, and ran social for Howl at the Moon and many other clients.

Whether it’s Pharma, CPG, B2B, SaaS, nonprofit, or small business, I turn strategy into witty, emotional stories that connect and drive results.

Writer. Art director. Sunshine-bringer. Whatever the project needs.

Let's connect
ccottrell15@gmail.com

Experience

SUMMARY:

Sunny Copywriter with 10+ years of experience building brands and shaping voices across B2C, B2B, CPG, Pharma, SaaS, finance, auto, retail, food & bev, and nonprofit. Expert in emotion-driven storytelling and strategic content that connects and converts. A passionate, fearless presenter blending creativity, strategy, and contagious excitement to craft brand stories that resonate.

CORE STRENGTHS

Branding | Concepting | Integrated Campaigns | Content Strategy | CRM & E-Comm | Digital & Social | Video & Print | ADA-Compliant Web | Storytelling | Creative Leadership

EXPERIENCE

Freelance Senior Copywriter 2018 – Present
My Sister’s House (Non-profit) | CDK (SaaS) | Razorfish (Ad agency)

  • Developed creative strategy and copy across web, CRM, social, e-commerce, and video.

  • Partnered with creative and strategic teams to deliver emotionally engaging campaigns.

Senior Copywriter – FCB Chicago 2017– 2018
Humana | Discover | Aramark

  • Sole writer for Humana’s ADA-compliant website relaunch, establishing an accessible brand voice.

  • Led brand voice guideline creation and directed video content.

Copywriter – Edelman 2015 – 2017
SC Johnson | Kellogg’s | New Business

  • Created Raisin Bran Crunch campaign – 637M+ impressions.

  • Produced CRM, social, and digital content supporting major brand activations.

Copywriter – FCB Chicago 2014 – 2015
Janssen | Discover | Kmart

  • Launched two pharma brands with full tone and messaging system development.

Copywriter – Foodmix 2013 – 2014
Smithfield | Kellogg’s | Lactalis

  • Concepted and executed 360° campaigns across digital, print, and social channels.

EDUCATION

Butler University – B.A. in Communications
Chicago Portfolio School – Copywriting Focus
The Second City – Writing & Improv Program

TOOLS & SKILLS

Adobe Creative Suite | Microsoft Office | Google Workspace | CMS & Project Tools | Presentation Design | Art Direction Collaboration

A LITTLE EXTRA

Creative thinker. Fearless presenter. Sunshine bringer.
Known for turning brand strategy into stories people actually want to read.
Not shy around the Adobe Creative Suite or Canva