Hello Sunshine,

I'm Christine Carthew, a Copywriter from Chicago. A born storyteller. Like how I broke my nose at my bachelorette party one month before I said, “I do,” and nailed my new business pitch while still black and blue.

Now that I have your attention.

Whether it's B2C, B2B, CPG, Saas, Pharma, or a small business, I craft witty, imaginative copy that resonates. I'm passionate about emotion-driven storytelling that connects. I excel at turning strategic language into engaging brand stories that drive results.


Experience

SUMMARY:

Sunny Copywriter with 10+ years of experience building brands and shaping voices across B2C, B2B, CPG, Pharma, SaaS, finance, auto, retail, food & bev, and nonprofit. Expert in emotion-driven storytelling and strategic content that connects and converts. A passionate, fearless presenter blending creativity, strategy, and contagious excitement to craft brand stories that resonate.

CORE STRENGTHS

Branding | Concepting | Integrated Campaigns | Content Strategy | CRM & E-Comm | Digital & Social | Video & Print | ADA-Compliant Web | Storytelling | Creative Leadership

EXPERIENCE

Freelance Senior Copywriter 2018 – Present
My Sister’s House (Non-profit) | CDK (SaaS) | Razorfish (Ad agency)

  • Developed creative strategy and copy across web, CRM, social, e-commerce, and video.

  • Partnered with creative and strategic teams to deliver emotionally engaging campaigns.

Senior Copywriter – FCB Chicago 2017– 2018
Humana | Discover | Aramark

  • Sole writer for Humana’s ADA-compliant website relaunch, establishing an accessible brand voice.

  • Led brand voice guideline creation and directed video content.

Copywriter – Edelman 2015 – 2017
SC Johnson | Kellogg’s | New Business

  • Created Raisin Bran Crunch campaign – 637M+ impressions.

  • Produced CRM, social, and digital content supporting major brand activations.

Copywriter – FCB Chicago 2014 – 2015
Janssen | Discover | Kmart

  • Launched two pharma brands with full tone and messaging system development.

Copywriter – Foodmix 2013 – 2014
Smithfield | Kellogg’s | Lactalis

  • Concepted and executed 360° campaigns across digital, print, and social channels.

EDUCATION

Butler University – B.A. in Communications
Chicago Portfolio School – Copywriting Focus
The Second City – Writing & Improv Program

TOOLS & SKILLS

Adobe Creative Suite | Microsoft Office | Google Workspace | CMS & Project Tools | Presentation Design | Art Direction Collaboration

A LITTLE EXTRA

Creative thinker. Fearless presenter. Sunshine bringer.
Known for turning brand strategy into stories people actually want to read.
Not shy around the Adobe Creative Suite or Canva