Opportunity: Rebrand My Sister’s House by transforming a fragmented website into a welcoming refuge for survivors that inspires donor support.
I helped a domestic violence nonprofit find its voice and developed a content strategy and engaging copy that guides survivors to safety and donors to purpose. The result was more than a website — it was a lifeline to safety and support.
Breaking the silence
For Domestic Awareness Month, we launched Rooted Connections, a podcast inspired by the strong community and safe space that beauty salons provide. In each episode, influential guests join us for honest conversations about domestic violence to break the stigma and encourage real discussion.
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