HIV Consumer Brand Launch

Opportunity: This award-winning integrated campaign broke new ground in a historically cautious category by pairing a responsive website with audio integration and bus shelter ads. But what makes us really proud is that it was the first time an HIV brand went live on Twitter, opening a direct conversation with patients where none existed before.

Wisdom

Managing HIV is more than just taking medication. Patients need a supportive community and help believing in themselves. For the Prezcobix® drug launch, we brought patients and doctors together in a more meaningful way than the typical "talk to your doctor" message. We shared real patient stories and images through digital, print, and outdoor ads across select cities like Chicago, San Francisco, Miami, and New York. The campaign inspired people to trust their inner voice and share the lessons they have learned from living with HIV.